![]() ![]() I would venture that most of its insights are not about corporations, nor business, nor high-tech, but about people. ![]() Its pages are full of an insight that goes far deeper than that. But this book holds far more for its reader, so much more than a mere insight, superficial, into the world of high-tech. It is human soul that manifests itself through the endeavors of a team of computer designers working at the frontiers of human knowledge and engineering.Ĭelebrated for its insight into the world of corporate, high-technology America, the book earned the author a Pulitzer and a National Book Award in 1982. Herein lies the soul, not a soul of silicon or of steel yet no less tangible. If de Castro ever patted me on the back, I’d probably quit” “No one ever pats anyone on the back around here. ![]() There is I believe a single quote from this book that encapsulates almost entirely its underlying message: ‘The Soul of a New Machine’ by Tracy Kidder ![]()
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